Innovative trends For marketing automation it is important that the trigger is available to start a campaign. That is to say: which field from which database/system is needed to start a campaign. For example, the purchase of a product or the registration of a complaint. In the example below by Hans Anders, after purchasing glasses, the customer receives a hyper-personalized e-mail campaign with the aim of improving customer satisfaction in the period until delivery.
Email is part of the Post Purchase campaign executive list that won Hans Anders the DDMA best email campaign. Customer journey of marketing automation by Hans Anders. 4. Apply Personalization Content becomes even more relevant for your target group if it is also personal and exactly matches the (information) needs at that moment. If you know what phase of the customer journey someone is in, or if you know which offer suits someone best, you can be relevant. Using customer data for personalization is therefore.
The key ingredient for the success of your email marketing automation strategy. Personalization goes much further than just the right salutation and first name. By using different data sources and forecasting functions, you can really make a difference. Also make sure that you are GDPR compliant and that you have permission to use the data for personalization. Here too, a CDP is essential. 5. Building the campaigns The campaigns have been devised, the content has been developed and the database.