In 2007, Google launched the Conversion Optimizer which helped advertisers who achieved at least 300 conversions in a 30-day period to achieve a target CPA for their ads. Industry Email List Today, this strategy is called Target CPA and requires 20x fewer conversions (15) to achieve similar results. There are now around 11 types of bid management strategies to Industry Email List choose from. Some, like Target CPA and Maximize Conversions, almost seem like different flavors of the same thing, showing that things have progressed enough that differences in strategy may be due to nuanced differences in goals.
It takes serious know-how to understand all of these strategies and how they interact with manual controls such as bid adjustments. The thing is, there has been Industry Email List a lot of progress in automating offers. And that's Industry Email List not even talking about automations in creatives, targeting, etc. The slide of automation in all areas of PPC will continue unabated due to two driving forces: An ever-expanding mine of data. Each time a search occurs, Google learns a little more about the correlation between users and the advertisements that interest them. The more data, the better the signal.
Moore's Law and the seemingly endless cycle of computing power doubling every 18 months. Since computers can do more calculations with the vast data in point 1, they can make better predictions. And even if Gordon Moore thinks that his law will reach its Industry Email List limit by 2025, teams are already working to ensure a sustained growth in computing power. So please consider how automation fits into your business plan. Too often I hear that this is something people are Industry Email List too busy to understand right now. “We could make it another day,” they say… Well, duh! If you've used some automation,